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The Pelit family traveled from Çamlıhemşin in Rize to Crimea many years ago for work. The region was renowned for its expertise in pastry-making. After mastering all the intricacies of the craft, they established their own chain of pastry shops. However, with the Bolshevik Revolution, they returned to their hometown of Rize.

In 1946, they moved to Zonguldak and began working at Balkaya Pastry Shop. Shortly after, they took over its operation. They learned the nuances of pastry-making from the trained masters at Moscow Pastry Shop in Istanbul. After Zonguldak, they chose Izmir for their next venture in 1954. The Pelit family first opened Ülkü Pastry Shop on Kıbrıs Şehitleri Street in Izmir and then Sevinç Pastry Shop in 1957.

By transferring the most famous pastry, confectionery, and dessert masters from various cities across Turkey, they introduced Izmir residents to new delights such as banana batons, strawberry cakes, tarts, chestnut sweets, fruit candies, almond cookies, sliced cakes, whipped cream, and fruit cakes. Sevinç Pastry Shop, receiving great interest from the people of Izmir, became a symbol and a meeting point of the city.

Today, the second and third generations of the family continue to carry the torch, adding new flavors and moving forward into the future.

No matter where you go in Turkey, you will find someone who has tasted the flavors of Sevinç.